CASE STUDY NO.1

3INOX Gastronorm Pans (GN) have proved the ideal complementary product for one of Australia’s leading oven suppliers.

A major oven supplier to Australian restaurant and commercial kitchens has been one of 3INOX’s champion resellers, reselling the 3INOX GN Pans to complement their oven sales in the last few years.

Client Testimonial

“We prefer working with 3INOX as they were a smaller business and the customer service levels are higher than we experienced with our previous larger supplier. Because the 3INOX range is locally sourced, we’ve never had the supply issues that other GN pan importers experience. For us, we see the 3INOX range hitting a sweet spot in the marketplace with its superior quality and cost-effective pricing. Over the last few years this has led to a strong demand for the GN pans from our oven clients.”

- Owner of a Leading Oven Supplier

A Leading Reseller of 3INOX

Our client is a significant reseller of 3INOX Gastronorm pans, with over 4,000 units, ranging from the standard and perforated GN pans in various sizes, including a custom-sized pan 1/1 40mm, commissioned especially for a bespoke fit in our client’s ovens.

The Problem Addressed

As a major supplier of ovens in the Asia Pacific region, our client had found previous GN pans to be either of inferior quality or priced too high for the Australian market. Our client could not find a product of a quality that they could endorse, that was also considered affordable to the market.

There was a gap in the market for a quality GN pan at a cost-effective price point. 3INOX GN pans filled that gap in the market.

The 3INOX Result

Our client has become one of 3INOX’s greatest advocates since they were introduced to the quality of the 3INOX GN range, which can withstand the highest heat tolerance of their hottest ovens. The cost-effective price point in addition to the superior quality meant their own sales staff were confident to recommend and ultimately sell, the 3INOX range with their ovens.

Being a smaller and Australian-based GN pan supplier, 3INOX also provided our client with a level of customer service that had been lacking from their previous and larger supplier. The 3INOX team always ensured they were directly available to take a call or request for additional stock when the client’s demand was high and because stock was held in Australian 3INOX warehouse, supply was never an issue for them.

3INOX Case Study Highlights

• Superior ‘European’ quality at an affordable price
• Approx. 4,000 GN pans purchased since July 2021
• Custom sized GN pan commissioned for the client
• Locally sourced product – so no import delays
• Short supply lead times
• Superior customer service